Surprised? No. Hurt? No. I am neither bamboozled, disillusioned, flimflammed, confused, taken aback, floored, or any other adjective one would possibly use to describe their emotions pertaining to the latest public act of overt racism and idiocy which was illustrated by Spain’s top golfer Sergio Garcia. Media outlets from the Huffington Post to ESPN reported on his comments relating to Tiger Woods. In summary, this past Tuesday evening in London during the European Tour’s Players’ Awards dinner, a reporter asked the golfer if he was planning to invite his nemesis to dinner during the imminent U.S. Open. Garcia responded by saying, “We will have him round every night…”We will serve fried chicken.” After reading the story, I instantly saw my southern elderly grandmother saying, “Oooh Weee!!” But I digress. After you know what hit the you know what, Garcia issued a foreseeable apology.

I apologize for any offense that may have been caused by my comment on stage during the European Tour Players’ Awards dinner. I answered a question that was clearly made towards me as a joke with a silly remark, but in no way was the comment meant in a racist manner.

To me what seemed pure and concentrated racism was in fact a harmless joke? What was I thinking? Seriously, it seems whenever well-known white politicians, sports figures, and movie stars are forced to retract hurtful comments, pertaining to non-whites, which usually only occurs due to the possible threat to their financial “Cheese,” the term “joke” is always utilized to set forth rationalization. Dr. Jane Hill, out of the University of Arizona who studies language ideologies in the reproduction of racism, would deem this behavior as an example of a “gaffe.” The supposed slip of Garcia’s tongue reproduces the white “folk-theory” while advancing the highly constructed virtue of whiteness. For the ultimate purpose of justifying white privilege, the use of gaffes permits whites to stigmatize nonwhites through the process of “reproducing racist stereotypes.” Even though many people do not truly believe all Black people are genetically drawn to eating fried chicken, Hill would argues that Garcia’s gaffe

still becomes easily accessible, become an element of automatic, unreflective action and reaction that is very difficult to notice and contest.

The media serves an excellent instrument for the accessibility of these messages.

It is important to note here the media has historically and currently function as an instrument of the white racial frame. I argue the frame itself acts as a bulwark in its attempts to maintain the deep-rooted system of oppression that ultimate seeks to gain supremacy. What is presented on within the media around the world is an unvarying spin cycle of stereotypes and demonizing imagery that at the end of the day devalues non-whites, in particular blacks. I determine that today’s media reproduces the collective images and messages that were first seen as early as the 1915 movie, “The Birth of a Nation.” The images and sounds that carry messages of the past are facilitated and directed by those in charge—White elite.

As seen in the past, the historical stereotypes associated with non-whites today are simply socially reproduced neutralizing agents utilized to secure the continuation of racial conquests. Unlike in the past, today’s acts do not include the deed of public lynching. Come on, those are socially frowned upon, right? But the utilization of racial stereotypes, such as those performed by Garcia, ultimately affects the psyche of both whites and non-whites. Moreover, they can be used as social control techniques to remind non-whites the stereotypical worthlessness of Blacks. This can be seen within others in the sports world. For example, many do not recall a popular sports commentator named, Jimmy “The Greek” Snyder who worked for CBS. He was fired for his comments relating to the dominance of Blacks in sports. Moreover, in 1988 he stated Black male athletes were

bred to be the better athlete because, this goes all the way to the Civil War when … the slave owner would breed his big woman so that he would have a big black kid [CNN. Sports Illustrated. Video Almanac, 1988].

Dr. Joe Feagin would deem these noted acts as a resource needed by whites to rationalize the treatment of Blacks in order to legitimize U.S. white power and privilege, while at the same time denying the same power and privilege to non-whites.

But then again, Garcia is not an American citizen. How did a Spaniard come to utilize the white racial frame? One would be remiss to believe the legitimization of white dominance is foreign to those overseas. The power of anti-black sentiment and action are publicly demonstrated. For example, it has been documented that during soccer’s World Cup events, non-white players were spat upon, and racially mocked. At the same time spectators and even some players visibly replicated Hitler’s mustache and Nazi salute while yelling, “Heil Hitler.” Another example which gets little attention from the white dominated media can be seen within Greece. Currently due to the economic doom experienced by its people, citizens have taken up arms against non-Greek citizens. I mean literally taken up arms. Specifically, violence and racist sentiments are on the rise. The political party, Golden Dawn, which resembles the Nazi faction of the past, has gained political power and devotion though their rhetoric which expresses violence toward immigrants.

The Racist Violence Recording Network reported 154 cases of racist violence in 2012, including 25 in which the victims said the perpetrators were police. The figures were released a week after more than 30 Bangladeshi workers suffered shotgun wounds on a strawberry farm in southern Greece during a dispute with foremen over back pay.

Some have even pointed to Israel as a place of rising acts of racism which target African immigrants and asylum seekers.

Overall, in relations to the remarks of Garcia, and others who will definitely be heard in the future, are merely methods of social control and oppression. They serve as reminders of the past. Control initiated to remind whites of their power and placement upon the self-constructed hierarchical ladder. Control initiated to remind non-whites, specifically Blacks, of their placement at the bottom. The ramifications of historical enslavement, repetitive social and institutional practices of oppression, and racism itself toward non-whites is normalized through the use of false perceptions, and stereotypes. All of which are steered for all to partake in destructive thoughts and violent actions.