The Vancouver Sun has a story about a new cupcake/cake glaze product. The commercial company DH had the film company Filmaka create some YouTube commercials
designed to portray how the new product “makes dessert sing.” The first video in the series was themed “hip hop”, created by director Josh Biner. In it, a series of vanilla cupcakes sit on a counter until topped with the chocolate flavoured Amazing Glazes – as the glaze hits them they sprout lips and eyes and break into singing and dancing.
Clearly, the company’s media staff is not familiar with (or did not think it serious racism) the long racist tradition of blackface minstrelsy– in which images of Black Americans (such as big lips and buggy eyes) are stereotyped in extreme and degrading ways for white entertainment—now for at least 180 years or so
The Sun notes too the music that went with the commercials, which were quickly pulled from Youtube when there were protests:
[They] chose not to soundtrack the commercial with hip hop, but an instrumental electronic and beatbox track. Hip hop magazine The Source furthers the argument: “First, they aren’t even rapping! If you’re going to have inanimate food objects make music then they should at least have a real song or beat.”
Reportedly, nearly 20,000 people viewed these racist-image commercials. Was this commonplace ignorance of our extremely racist history, or much more? I suspect many whites (and some others) today do not see this type of conventional racial imagery as racist mocking and like old minstrelsy.