For at least a decade, educational scholars have urged teaching critical media literacy through popular culture. Popular culture is often an easy pathway to student engagement because it has already captured young peoples’ attention, and then instructors can scaffold more difficult concepts around that interest. The images that drive much of popular culture may be part of the key to this as a pedagogical strategy. Scholars in cognitive psychology are finding that students learn more deeply from visual media (words and pictures) than from words alone (Mayer 2001).
Today, there are simply more documentary films in existence than ever before due to the rise in the independent and documentary film industry, widespread use of digital video cameras by the general public, and the rise of documentary-style television. (More about the shifting digital distribution model here).
The wider accessibility of documentaries has transformed the way many professors approach the classroom. Now, it is possible to combine documentary films with peer-reviewed articles or other assigned readings around key concepts.
Race, a socially constructed category, is nevertheless an important determinant of health and life chances. This can be a difficult concept for students to understand. By providing some historical context for contemporary health disparities, a deeper understanding of racial discrimination in the U.S., as well as the ethical violations in medical experimentation can be an effective strategy for teaching this concept. To address this topic, I show “The Deadly Deception”(Denisce Di Ianni, writer, producer and director; Films for the Humanities & Sciences, 1993, 60 minutes), a documentary that deals with the Tuskegee Syphilis Study conducted by public health officials in the U.S. from 1932 to 1972. The film features first-person accounts of African American men who were enrolled in the study and a number of doctors who were investigators on the study – some of whom objected to the study and one white doctor who still defends the study as a worthwhile scientific endeavor. In addition, the film features archival footage and interviews with experts in medical sociology. The documentary is quite affecting and holds up well even though it is now older than most of the students.
For most traditional-aged college students who are unfamiliar with the history of the Tuskegee study, the film is compelling. For an introductory class, the power of this documentary is further enhanced through the assigned readings and there are a number of articles that work well with this film. For an early undergraduate course, “The Tuskegee Legacy: AIDS and the Black Community,” (1992) is a short (three page) article written in easily accessible language. For more advanced classes (and learners), Thomas and Crouse Quinn’s article, “The Tuskegee Syphilis Study, 1932 to 1972: Implications for HIV Education and AIDS Risk Education Programs in the Black Community,” (1991) works well as a companion reading to the documentary. Both articles provide a connection between the historical background on the Tuskegee study and contemporary distrust of medical intervention on the part of African Americans. Rather than seeing resistance to medical professionals as an artifact of social isolation, lack of education, or cultural superstition, these readings provide students a way of seeing the deeply rooted, systemic racial oppression that pervades the U.S. and the consequences this has for the lives of African Americans. The film students with an engaging and critical background to the history of racial discrimination in the U.S. and its attendant health consequences. The film also raises important questions about the ethics of medical experimentation and about public health research that focuses exclusively on one racial or ethnic group. The peer-reviewed readings take the background provided by the documentary film as a given, and add further complexity by exploring the implications of this history for the health of contemporary African Americans. Without the film, most students unfamiliar with the history of the Tuskegee experiments would have a more difficult time with the peer-reviewed readings; without the peer-reviewed literature, students who only saw the film might erroneously assume that the lessons of Tuskegee were confined to a remote historical period. The “Video Worksheet” and class discussion build on theses lessons and introduce students to critical media literacy concepts by asking questions about the point-of-view of the filmmakers and the way they used particular filmic techniques to construct an argument visually.
But, is this an effective strategy for teaching and learning?
The shortest answer is: it seems to work well for increasing student engagement in course material.I’ve published a couple of pieces on the results of some research I did on how this teaching method works. I have a good deal of data (both quantitative and qualitative) on student responses to this method, but perhaps my favorite is this quote from an undergraduate student:
“The videos helped because they were usually taking a stance on an issue, while the text briefly described the arguments/positions. Seeing and hearing video is much better than reading the text because the historical footage, impassioned speeches, and other interviews are relayed with much more clarity. The videos are easier to watch for 90 minutes than 90 minutes of reading the text, so even if the information was the same, I grasped more of it.”
As an instructor, hearing a student say this method of teaching enabled me to “grasp more of it” is gratifying.
I measure the effectiveness of this as a teaching strategy in other ways, as well, such as the number of other instructors who have adopted this method. The wiki I set up to catalog documentaries has, at latest count, received more than 67,000 visitors.
If you’d like some help getting started using this teaching method, here are some resources: