In the last day or two, an “unknown political group” has created a video (and loaded YouTube), called “I’m a Racist,” and it’s been getting a lot of attention. The short description posted with the video states ‘We believe the health care system needs to be fixed. However, government intervention is not the answer, nor should we be called racist for not agreeing with Obama’s health plan!’ Fortunately, Rachel Maddow and Melissa Harris-Lacewell, provide a thorough critique in this clip (8:01):
Harris-Lacewell makes an excellent point here when she points out the way the ad reinforces an individualized notion of racism, as a personal trait, rather than an understanding that racism is systemic.
This “Guess I’m a Racist” meme jumped to Twitter and people began updating using the hashtag #youmightbearacist. (Using hashtags (#) on Twitter is just a way for people to have a conversation around a theme, so on an evening when the BET Awards are on, people might use #BET as a hashtag to talk about the awards. But the racism prompted by that hashtag is another story.)
Some of the updates to Twitter with the #youmightbearacist hashtag were meant to be funny and skewer racism, some were not so funny deeply racist. Almost all reinforced the point that Harris-Lacewell makes about the anti-health care ad, which is that they assume that racism resides in an individual rather than operates systematically.
There are a couple of things that are interesting about all this for me. First, the video opposing health care is a fairly slick politlcal ad yet it’s created by an “unknown” political ad. In this way, it’s similar to the cloaked sites that I’ve written about here (and in my recent book, Cyber Racism) in which people disguise authorship of websites in order to conceal a political agenda. This ad is slightly different because it’s being pretty overt about part of their political agenda (opposing health care reform), but because the identity of the group that created the ad is hidden, we don’t know how their stance on this one issue may (or may not) be part of a larger political agenda.
What intrigues me further about this is the convergence and overlap of media. So, the unknown political group releases a video on YouTube exclusively, and the video quickly goes viral and becomes one of the most viewed videos on YouTube. They do not buy air time on television to get their message out, but they don’t have to, because the video gets picked up by Maddow’s show and she airs the video. Then, the meme travels to Twitter, where people both reinforce and resist (sort of) the notion of what it means to be “a racist.” The political battle over race, and the meaning of racism, has moved into the digital era.