NBC Executive Screws Up in Meeting With Latino Leaders

Despite his unending fascistoid comments, NBC invited Donald Trump to host a Saturday Night Live show on November 7. When Latino personages protested against this astonishing decision, NBC stuck to its guns. Recently a group of Latino legislators, hoping to iron out any animus resulting from Trump’s appearance, met with NBC executives to discuss the issue.

(Image source: Wikipedia)

The meeting began on a bad note. NBC News President Deborah Turness’s comments about a young Latina girl were intended to show compassion. Instead, they were racially insensitive and a California legislator reacted negatively and made his views known:

Near the start of the meeting, Turness was describing a story her network had covered about Pope Francis’ interaction with a young girl who said she feared her parents would be deported. Turness referred to the girl’s parents as “illegals.” This statement did not sit well with the attendees. California Democrat Rep. Juan Vargas protested: “I’m going to stop you right there. We use the term undocumented immigrants.”

Turness apologized and attempted to mollify members of the audience by stating that “We love the Hispanic community…Yo hablo español.”

Ms. Turness’s statements were patronizing and reminded me of the old racist saying “Some of my best friends are . . .” The Latino legislators came to the meeting to discuss issues that concerned them, including Trump’s Saturday Night Live performance, and Ms. Turness’ response says “I like you and your language.” This interaction makes perfect sense when we view it in light of the dominant white racial frame, with its white arrogance and stereotyping of Latinos. It’s not necessary to reason with Latinos about grievances as long they know you like them. The belief is that Latinos’ minds are like children’s minds.

One would expect major NBC executives to address Trump’s appearance, which had created such a furor in the Latino community. But this would not be the case. Incredibly, these top executives stated that Trump’s appearance just “was a matter for NBC Entertainment, whereas only representatives from the news division were present” at the meeting with Latino legislators.

As Rep Tony Cárdenas (D-Cal) put it:

You know that [Trump is] an issue on all of our minds and as soon as you start talking about it, you say none of the executives for the entertainment (division) are here. It was a cop out. It was disingenuous.

In all likelihood NBC’s decision was based on their expectation that a program featuring Trump would receive high ratings, and they were right, for that SNL had a whopping 6.6 household rating on Saturday night. It was a question of priorities: the folks that support Trump (mostly white) count more than Latinos who don’t deserve to receive even the most basic respect and courtesy.

~ José A. Cobas, Ph.D., is Professor Emeritus of Sociology, Arizona State University