¿Qué es la belleza? The Infiltration of Systemic Racism into “Beauty”

Twentieth century poet and writer, Dorothy Parker said, “Beauty is only skin deep, but ugly goes clean to the bone.” Well, last week during the 2013 Miss Chiquita Delaware beauty and talent show, enough ugly was heavily blooming from the refined soil of provincialism for all to gander. The crowd’s reaction to seven-year-old Jakiyah McKoy being named the winner caused the contest sponsor, Nuestras Raices Delaware, to strip the child of her newly acquired “bling.”

She was described, which is only obvious to a nitwit, as not being “the best representative of Latin beauty.” Simply put, Jakiyah, who has Dominican roots, was too Black for the competition. But do not worry, justice will prevail. All will be put to rest, and the crown will be returned to the rightful owner. That is . . . . once the parents provide proof that their daughter is 25 percent Hispanic.

Too bad that she will have some trouble with this task since her undocumented Dominican grandmother is deceased. Interestingly enough, participants are normally taken at their word relating to their heritage. But why was this same courtesy not afforded to Jakiyah?

Let’s start by being honest with one another.

Beauty has truly and overwhelmingly throughout the history of the world been defined by White. In fact, within disproportionate segments of the world, whiteness is the definition of beauty. This may be why more Latinos than in previous years, self-identified themselves as White within a 2011 Pew National Survey. With the help of commercials coaxing you to purchase over-processed foods, to the high falutin’ and over-priced designs placed upon the emaciated bodies of those walking the runways of New York to Malian, the image is crystallized. No matter the social class or ethnic lineage, we as a society sway back and forth due to the white snake charming effect.

For some, the effects are heartbreaking. The 2013 documentary, Dark Girls, highlights the prejudices experienced by dark-complected women throughout the world.

This is clearly another example that proves the existence of a white racial frame within the 21st century. I am confident the spirit of the Brown Bag test (used by a number of Black sororities and fraternities to stop darker skinned Blacks from admission), segregation within businesses, churches, Black colleges, preparatory schools, or the previous Charles Chestnutt’s Blue Veins Society are still alive today within our society.

In fact, the lyrics of the classic blues singer, Big Bill Broonzy, “They said, if you was white, you’d be alright, If you was brown, stick around, But as you is black, oh brother, Get back, get back, get back” are still prevalent and relevant to the discussion relating to little Jakiyah.

Latinos are not exempt from being poisoned by the prevalence of white racism. Patricia Hill Collins, discusses domains of oppression (e.g., gender, class, race, sexual orientation, religion), and how they are all interconnected.

Even though each domain differs regarding social categorization, they still remain connected through the same confrontation of oppressive challenges. At times, they may even overlap. Importantly, due to a particular social location, one who is oppressed may instead become the oppressor. In the case of the Miss Chiquita Delaware competition, it is clear who is oppressing and who is oppressed.