This short clip (7:08) is the second half of a story that the ABC “20/20” news show did called “True Colors.” It features Julianne Malveaux as one of the experts. The whole piece is 19 minutes long (part 1 is here) and is one of the most powerful teaching tools I’ve ever used for demonstrating how everyday racism works:
Basically, what the ABC crews does is set up a “matched study” – a white guy and a black guy are matched on every quality except skin color – and films the results. They put these two gentlemen, both recent college grads, in St. Louis, Missouri to establish themselves. They are sent to find work and a place to live. Hidden cameras record the very different treatment that they receive at almost every turn. It’s a compelling look at how everyday racism operates and the way that it “grinds exceedingly small,” as Malveaux says.
You can purchase a licensed copy (the one above is definitely a pirated copy) of the full video here. Unfortunately, the official copy is priced for institutional buyers ($595), not the individual user. The original story aired in 1991, about the time current college sophomores were born, so the video is vulnerable to being dismissed as “the kind of thing that happened a long time ago, in the distant past.”
Of course, those of us who study racism know that this continues to happen and it continues to “grind exceedingly small” for those who experience it. It’s definitely time for some enterprising investigative reporter to re-make this classic video about everyday racism.
For his Master’s thesis, my student conducted a study using the ABC Primetime Live Special “True Colors.” We found that the 19-minute video had an immediate effect on students’ color-blind racial attitudes and emotional responses to societal racism. It did not decrease prejudice or factors related to personal closeness with people of color.