NPR recently ran a story called “New York’s Hipsters Too Cool For The Census.” This story has made the media-rounds with outlet after outlet (yes, even Stephan Colbert ) unable to resist grabbing the low-hanging fruit that is hipster-hate by arguing that hipsters in the Williamsburg neighborhood of Brooklyn are too “cool” and busy Twittering to mail back their census forms.

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What is clear is that the very sizable non-hipster and non-affluent populations in Williamsburg are largely invisible to NPR and the others. We know that both non-whites and the poor are historically undercounted in the census (something the Bureau, to its credit, has been trying to solve). However, most in the media refer to Williamsburg simply as a hipster enclave and overlook the other populations in that diverse neighborhood.

You hear it all the time – that “Williamsburg is full of hipsters” (here, I’m trying to avoid the trap of defining this group that so often rejects definition). Yes, Williamsburg does have many “hipsters”, but the other populations seem to be mysteriously missing from discussions about the neighborhood. There exists sizable Hasidic, Hispanic (primarily Puerto Rican and Dominican), African American and non-affluent White populations as well.

Amazingly, NPR did mention that the true lower response rates come from the heavily Hasidic areas. Other bloggers have also pointed this out. However, faced with this obvious evidence for the low response rates, the title of NPR’s report, as well as most of its content and final conclusion (that the census needs to be “cool” for hipsters to respond), focuses on the largely affluent, white hipster.

Instead of using this as an opportunity to discuss the structural reasons why disadvantaged populations are undercounted in the census, NPR instead fuels (1) the invisibility of non-hipsters (primarily the Hasids, Hispanics, African Americans) in Williamsburg, Brooklyn and (2) the knee-jerk reaction against self-presentations outside the norm that has taken the form of hipster-hate. Hipsters develop a self-presentation that is different than the norm, which causes confusion and, expectedly, leads to hate –hence the ridiculous knee-jerk conclusion that Williamsburg has low response rates because hipsters must be too cool or technologically connected to participate in the census.

~ Nathan Jurgenson, PhD Candidate, Department of Sociology, University of Maryland